When Should You Buy a Rolex? When, Why, Price, Which One, a Guide

When it comes to wristwatches, Rolex is one of the most renowned brands out there. This popularity and recognition mean that a lot of thought and consideration needs to go into the decision of owning a Rolex.

In this article, we’re going to give you the information you need to answer the questions when should you buy a Rolex watch? And more. But first, let’s take a look at the quick answer to get you some initial details, then we’ll get into some of the detail…

When should you buy a Rolex watch?

The best time to buy a Rolex watch is a matter of a combination of

  1. Available cash
  2. The motivation of status
  3. Occasion
  4. The value you’re aiming for
  5. Whether it’s new or pre-loved
  6. Taking into consideration devaluation
  7. Maintenance
  8. Best choice for wearing for many years.


  • Rolex watches usually have a price tag to match their popularity. So, having the funds for such an investment is the first thing you should consider.
  • Currently, the entry-level price for the simplest Rolex watches is approximately $5,000.
  • The most popular pieces that people prefer can range from $8,000 – $12,000 in price. Vintage or second-hand Rolex watches are generally less expensive.
  • But even if you have enough money in the bank for a Rolex, you also need to be emotionally ready for the commitment. It may not seem like a large financial purchase perhaps, but it can be an emotional one.
  • It might sound melodramatic… but given that people link so many emotional feelings with Rolex watches, it’s something you actually need to consider. Rolex watches are considered an extremely prized possession. It’s a renowned brand that has a solid presence that has outlived many people and would probably continue to do so.